Cana: Gamification experience of a Farm park

UX Research for a App to explore a farm park in Colombia with a basic AR map implementation

My Role

UX design
Research
Rapid prototype
UX person creation
UI

Concept

The project aims to enhance visitor engagement at a farm park by introducing a gamified mobile experience that encourages exploration, learning, and repeat visits. The app integrates:

Animal collection & discovery
Interactive maps & navigation
Reward system
Farm product store
Personalized profiles

Problem

Low repeat visits: Visitors don’t see a reason to return after their first experience.
Navigation difficulties: The park is large, and visitors often get lost, missing key activities.
Lack of engagement: Kids may lose interest quickly if not actively involved in the experience.
Untapped potential in farm products: Parents want fresh food, but the connection between exploration and purchasing isn’t strong.

Idea

A mobile app with gamification that:

Encourages exploration (via animal collection, AR maps, and challenges)
Improves navigation (interactive map with real-time guidance)
Boosts repeat visits (reward system, seasonal events, new animals/quests)
Links activities to farm products (e.g., "Collect 5 chickens → Discount on eggs")

UX Features

Collection Game

Users "scan" animals (via camera/AR) to collect them in a digital album to encourages kids to explore all areas.
Interactive AR Map

Helps visitors navigate and find activities to reduces frustration from getting lost.
Reward System

Points for completing activities → Discounts on farm products to motivates families to revisit & spend.
Seasonal Quests

Limited-time challenges (e.g., "Find the Easter Bunny") to gives a reason to return.
Farm Store Integration

Buy fresh food directly through the app to convenient for parents, boosts sales.
Parent-Child Collaboration

Kids collect animals; parents get food discounts to strengthens family participation.

UX Persons

Families visit for leisure/education but leave without a reason to return.
Kids enjoy animals but lose interest if not actively engaged.
Parents want convenience (navigation, food purchases) + educational value.

Name: Carlos Poblado
Age: 38
Gender: Male
Location: Bogotá, Colombia
Job title: Computer Engineer
Technology: Hight performance

I´m Carlos, I work long hours in front of a computer and loves escaping the city with my family. I like to bring my son but I also secretly enjoy the farm just as much as Mateo. My priorities are: My son to learn while having fun, efficiency – (I hate wasting time or getting lost) and I Prefers contactless payments.

Name: Lucía Sanchez
Age: 34
Gender: Female
Location: Bogotá, Colombia
Job title: English Teacher
Technology: Basic

I love nature, education, and storys. I like to read all the info plaques aloud and turns everything into a lesson. My priorities are: Organic and fresh food, that Mateo learns responsibility (e.g., feeding animals) to take photo ops for my family album

Name: Mateo López
Age: 8
Gender: Male
Location: Bogotá, Colombia
Job title: Student - 2nd Grade
Technology: Loves mobile games (especially Pokémon GO and Roblox)

Hello! Im Mateo and I love to feed the goats and to eat caramel icecream, coming to the farm with my family is my favorite thing to do

Name: Abuelo Javier
Age: 69
Gender: Male
Location: Bogotá, Colombia
Job title: On pension
Technology: Low technical skills

I grew up on a farm but moved to the city decades ago. For me, this trips are pure nostalgia. Sometime I buy way too much honey, and I secretly wish my son cared more about real animals. My motivations: I want to share my farm knowledge (if anyone listens) I like to see handmade crafts (wooden toys, woven baskets), I love traditional snacks (arequipe, panela drinks).

User Research

Interviews/Surveys Findings

Families visit for leisure/education but leave without a reason to return.
Kids enjoy animals but lose interest if not actively engaged.
Parents want convenience (navigation, food purchases) + educational value.

Users flow - General and prototype

Stage	Pain Points (Before App)	Solution (With App)
Arrival	No clear map; rely on staff.	AR wayfinding + "Today's Quests" pop-up.
Exploring	Kids run randomly; miss zones.	Animal collection game + zone alerts.
Activities	Hard to find schedules.	Push notifications: "Horse feeding in 10 min!"
Checkout	Long lines at farm shop.	Pre-order food via app + reward discounts.
Post-Visit	No reason to return.	Email: "Unlock the rare jaguar next week!"

UI